Barclays Bank Is An International Company Marketing Essay

Barclays Bank Is An International Company Marketing Essay Barclays Bank is an international company offering banking services to its clients and potential customers i.e. those with no account but transact with people with an account with Barclays. In banking sector a customer is termed as person who has an account with the bank irregardless of whether the funds are available in that account or not. The head office of Barclays is located in London and it has many branches across the world. The main business of Barclays Bank is to offer banking services, corporate and investment banking to its clients. Barclays is the leading company offering financial services in the world. The company has been rank as a top company in terms of employment. They offer competitive salaries that have made it difficult for employees to move to other companies thus portraying a positive image. Human resource managers of various branches of Barclays Bank have contributed most to the success of the company. This has been due to motivations of employees in terms of promotions, salary increase and praising of good work. Services offered by the bank have various characteristics which includes intangibility. This characteristic of services has made it difficult for many marketers to market the services and convince the customer to buy. Effective marketers are able to sell these services despite of its intangibility. The main thing that enables these marketers to sell intangible services is that they create a picture of a service to customers and demonstrate how the services will be beneficial to them in case they make a choice to buy (Krishnan, 2009. p 200). The image of the bank is also another important element which will determine whether the customer will trust the services offered by the bank or not. In Barclays bank, the company has a good image in terms of building and has enough parking spaces for customers in their premises. Customers want to associate themselves with valuable things and thus when the bank looks smart everyone will want to belong to that bank. This is a strategy especially to customers who are looking for secured place to keep there funds. Most customers look at the appearances before making up their decision on whether to deposit their money in certain bank or not. It is also important to ensure that the banking hall is organised so as to attract many customers to buy intangible service in the bank (Kotler, 2009. p 161). Business people hate queuing in the bank because they will consider it as a waste of time. It is for this reason, that most banks have introduced ATMs in their branches so as to reduce queuing in the banking hall; customers can deposit or withdraw using their ATMs. Employees are also another important determinant of the success of the bank because they deal with customers directly. It is important that the human resource manager plans for training his employees concerning the services they offered. In most cases, it is difficult to sell the service without a person; services are commonly sold by people who understand how those services work. It is therefore important to train employees so that they can offer quality services to the customers. Lastly, the bank employees should dress in a certain code so that it is identified easily by the customers who need to be assisted in filling out the forms, or customers who might face any difficulty within the Banking hall. Furthermore, dressing in a certain manner signifies a lot to the customers in the bank. It might suggest the kind of discipline which is being maintained in the bank or it shows that employees are ready to assist at any time the problem arises. Barclays Bank normally differentiates itself from other banks in the following manner. They offer quality services to its customers and charge higher prices. This pricing strategy indicates that the company is offering quality services and are reliable. The pricing strategy used by the bank is effective because it target certain class of customers in the market. It is important to segment the market so that you can clearly identify the kind of customers you are dealing with. In most cases Barclays bank target people with average income because this is a class where many people fall. It is challenging for a bank to differentiate itself from other competitors because whenever the bank introduces a marketing strategy other banks will automatically copy. Barclays bank has managed to maintain it leadership position in the market because of the loyal customers. These loyal customers act as the advertising tool to the company because they offer referral to other customers. Barclays bank has also benefited greatly due to the high number of customers they serve in the market. The bank has been in a position to cross sell its products to the customers thus increasing it annual turnover (Gaspary, 2009. p 328) Barclays Bank offers a wide variety of account to its customers starting from children account to fixed deposit account. These varieties have given the customer a wide choice to choose from their interested field in which they invest in. It is important to offer such variety of services so that they can satisfy all classes of customers in the market they served. Furthermore, Barclays Bank has differentiate itself by implementing total quality management has part of their strategy. The company apply total quality management by concentrating on the customers needs, main goals of the bank and other parties which relates to the bank in one way or another. Application of total quality management have been based on the fact that the bank should at anytime deliver quality services for the benefit of the customers and also to attained its objective (Clark, 2008. p 80) Apart from differentiating itself from other banks through the application of total quality management the bank has benefited in this application of total quality management in various ways. The main advantage of using total quality management is the possibility of balance of interest of the opposing parties. For example the bank will be in apposition to make higher profit because there are customers willing to pay premium prices for the quality services they received. At this angle, the bank will benefit by selling its services at premium prices while the customers will be in a position to receive quality services which are worth their money. Because of total quality management, customers will receive services which will satisfy them completely. Finally, the bank can differentiate itself by positioning its products well in the market. Many banks products and services causes positioning errors in the minds of customers, these positioning errors comprised of confused positioning, under positioning and over positioning. These errors can be eliminated if the bank can carry out extensive marketing and personal selling so that the customers can receive the right information concerning the bank. It is important for the bank to differentiate its services from other competitors in terms of price, quality, and the benefits attached to the services. Bank can ensure this by introducing post purchase behaviour so that they can obtain the reaction of the customers after they have used the product. Question 2 Project management Executive summary The managers of the Wagga Independent Groceries Company (WIG) have suggested that all departments be network so that the flow of information and data retrieval will be easier. Furthermore, networking will assist the employees to deliver and serve customers in the shortest time possible because they accessing information or any other requirement they may be looking for. This report will analyse the procedures of networking and the recommendation to the manager of the company (Chary, 2009. p 119) Introduction and background Wagga Independent Groceries is a reputable company offering technological services to its customers. The company is trusted by its customers due to its quality services they offer at affordable prices. Furthermore, the company has been able to survive stiff competition in the market because of its quality services they offer which has enabled the company to build a positive image with its customers in the market (Kurtz, 2008. p 123) Findings The networking plan has been divided into four phases so that it can ensure proper installation in the company. This installation will help the departments to share some important information regarding the performances of the company. Duration Networking procedures have been divided into four phases. This phases comprised of phase one which is planning and design. This phase is expected to last for 6 weeks with activities As going on. We expect to start our project at this phase in which we will deal with technical requirements design and we will be reviewing the functional designed frequently (Polkowski, 2009. p 63). In the second phase, we will deal with preparation for installations. This is a crucial stage in which will be ordering various equipment for installation process, we will also carryout system prototyping and pre-configuration and testing. We expect all these process to last for 8 weeks and we will carryout activity B, C and D. The next step we will be taking is the installation. This will be in phase 3 and we plan to carryout installation because by then we will be having all the necessary materials in hand. We will also deal with site installation and documentation set up to ensure that all the departments are network in the company. This phase will last for 10 weeks and the activities in this phase comprised of G, E, and F. Finally, we will carryout post-installation which will comprised a lot of work such as orientation of staff on how to use the system, and then post installation review on the performances of the new system and finally, the formalization of the system in the company. This phase will also last for 7 weeks. The diagram below summarise the whole process of networking (Lawrence Kimberg, 2009. p 74) Conclusion In conclusion, the implementation process of the company will be carried out as planned because all the necessities have been put in place. Since I am a project manager, I would request the finance department to release the funds to be used in this process in a timely manner so that we can implement the project immediately as planned. According to the estimates, it shows that in case of disruption of the operation, the company will incur an average of $ 30, 000* 7 = $ 210,000. The system managers have an alternative of this, the activity H (site installation) can be taken by another company though there would be additional cost of $ 80,000, and the period will reduce to 3 weeks instead of 7 weeks. The total expenses in the second option is $ 80,000 * 3 = $ 240,000. This indicates that the option of system administrator is expensive though the time will be reduced to three weeks. The action I am going to recommend is that the management of the company should weigh a different of 4 weeks and a different of $ 30, 000. From there the management of the company will be in a position to come up with a sound decision (Karel, 2009. p 424). Critical Path Method of project planning. Executive summary This report seeks to address the project management of Wagga Independent Groceries Company which we intend to network all departments in the company so as to facilitate easy flow of information. The main aim of this report is prepared for the senior management of the Wagga Independent Groceries to review the planned process of networking the companys department. Furthermore, the report will advise the management on what is supposed to be done and the date of implementation. Introduction and background Due to complexity of the company and its heavy operation, the management of the company have proposed that the project planning be carried out before the actual implementation takes place in the company. We have chosen with my team and under the instruction of our manager to use Critical Path Method when preparing this report. Steps in critical path method of project planning To network the company effectively, there should be procedures to be followed. In this method every participant in the implementation must have clear role to carry out in the project. The following diagram shows how the implementation will be carried out. The letters (A, B, C, D, E and F) represent the activities shown in the above report. The weeks also indicate the duration taken to complete the project in every phase. In this method, there is critical part which needs to be identified and it concern the period required in order to complete implementation. The critical part can be identified by determining various parameters such as the earliest time of implementation and the expected time in which project will be completed. This is very important for purposes of mentoring the actions taken so that the actual result can be compared with the planned result (Martinich, 2009. p 89). Question 3 Plant Location The best coordinates will depends on so many factors such as infrastructure, to make the appropriate decision the manager needs to determine the demand of the materials in the company. It is not profitable for the company to move long distance when it can make less profit. There are various problems which are associated with the POM-QM for Windows especially when the places are scattered. It does not give the appropriate solution because they are based on estimation. It is better for the company to look for other alternative rather than using POM-QM for Windows. The method also requires somebody who understands the procedures well so that will calculate the relevant answers. Question 4 Transportation problem It has been tradition for central office in rural Victoria to co-ordinate all the shipment of blood into 5 hospitals. From the auditors report it shows that the manual technique being used is not cost effective. Due to this the management of the hospital has decided to implement other methods such as mathematical modelling so that they can minimise the cost. Hospital 1 Hospital 2 Hospital 3 Hospital 4 Hospital 5 Supply Bank 1 $50.00 $50.00 $100.00 $150.00 $200.00 250 Bank 2 $70.00 $70.00 $30.00 $30.00 $100.00 100 Bank 3 $50.00 $50.00 $40.00 $120.00 $150.00 150 Demand 80 120 220 50 40 Hospital 1 and 2 spend the same amount in transport in blood from the three Bank Blood though their demand varies. This means that Hospital 1 is not effective as compared to Hospital 2. In general Hospital 3 is very effective because of high demand yet they spend equal amount with Hospital 1 and 2. On the other, supply from the three Blood Banks varies with Bank 1 delivering large amount of Blood. It will be economical if the 5 hospital utilise the supply from Bank 1. Hospital should also consider the storage devices available before making it decision. The hospitals need to analyse the blood group from every Blood Bank so that those with the same blood group can consider leaving so as to reduce the expenses. They should also analyse the usage of blood in the hospital to avoid transporting excess blood to the hospital. Besides, the hospital can team up with the Red Cross that has created a blood bank for emergencies so that they can be transporting whenever a need arises in the hospital. Work Cited Clark, G. Service operations management: improving service delivery. Financial Times/Prentice Hall, 2008. 3rd edn. Pp 79-84 Kurtz, D. L. Contemporary Business 2009 Update. Cengage Learning, 2008 12th edn. Pp 121-126 Martinich, J. S. Production And Operations Management: An Applied Modern Approach. Wiley India Pvt. Ltd., 2009 5th edn. Pp 88-92 Gaspary, P. Integrated Management of Systems, Services, Processes and People in IT. Springer, 2009 4th edn. Pp 326-330 Chary, A. Production and operations management. Tata McGraw-Hill, 2009 4th edn . 117-121 Karel, R. Operations and Supply Chain Management for the 21st Century. Cengage Learning, 2009 6th edn. Pp 421-425 Polkowski, L. Rough Sets and Knowledge Technology. Springer, 2009 3rd edn. Pp 61-64 . Lawrence, P. Kimberg, R. Advances in Business and Management Forecasting. Emerald Group Publishing, 2009. 4th edn. Pp 72-76 Kotler, H. Marketing: An Introduction. Financial Times Prentice Hall, 2009 4th edn. Pp 158-166 Krishnan, R. Marketing Research, 2009. Wiley India Pvt. Ltd., 2009 7th edn. Pp 199-201

Death Of A Salesman-The Flute As A Motif Essay

Death Of A Salesman The Flute as a Motif A motif is anything that occurs several times in the course of a literary work. Because they are repeated so often, motifs tend to show what is permanent in a character, a society or even the human condition. Even so, they also serve to establish a tone, a way of feeling about what is happening. In the story of â€Å"Death of a Salesman,† the flute serves as a vital motif throughout the entire play. Firstly, the flute is used to show failure to the past which Willy lived and it then begins to live it on the present. Throughout the play, it is clear to see in many of the scenes, where Willy beings to drift off that the flute appears most of the time. This is a way to show that Willy is having a â€Å"regression† or a sort of failure. On page 18 of the novel, â€Å"He breaks off in amazement and fright as the flute is heard distantly (Miller, page18). † This fact, that Willy breaks off, a sign of losing his temper and having one of his usual, but strange attacks, showing his sickness and the disturbance in his mind. The flute here is heard at a distance in order to show that Willy is slightly going out of his mind. Also, the flute is also a way for Willy to remember his father who was one of Willy’s most important role models. Throughout the play, it associates the playing of the flute with Willy remembering his father, who would make and sell flutes. So, while reminding him of his father, the flute takes him back in time to his young years and his childhood. â€Å"Father was a very great and a very wild-hearted man. We would start in Boston. And he’d toss the whole family into the wagon, and then he’d drive the team right across the country; through Ohio, and Indiana, Michigan, Illinois, and all the Western States. And we’d stop in the towns and sell the flutes that he’s made on the way (Miller, page 49). † So, this reminds him of his father and he wishes he could be just like him as he was â€Å"free† and fulfilled his goals and dreams. He’s remembering his childhood as he talks about the different places that they traveled. Furthermore, the flute is used to show disturbance within the mind of a character or â€Å"sickness† which Willy is suffering. It’s used to show the audience that Willy is sick and that his mind is also sick. Each time he dreams or drifts off to imagination, the flute is heard in the background or at a distance. â€Å"From the right, Willy Loman, the Salesman enters, carrying two large sample cases. The flute plays on. He hears but is not aware of it (Miller, page 12). † The connotation of the flute here is being used as a way to show disturbance within Willy’s mind because he is not aware of the flute although it is being played. â€Å"The flute has faded away. He sits on the bed beside her, a little numb (Miller, page 13). † Since the flute stops playing, he seems numb and seems to be imagining things, which is his sickness. Moreover, the flute is also used as a characteristic of Willy because each time Willy appears, the flute is there with him. Even at his death, the flute seems to be there in the distance. â€Å"A melody is heard, playing upon a flute (Miller, page 11). † The opening stage directions begin with the flute and it is connected with the character entering as Willy is the first character introduced to the audience. â€Å"Biff remains a slight distance up and left of Linda. She sits there, summoning herself. The flute begins, not far away playing behind her speech (Miller, page 139). † Here, the flute is being used as a characteristic of the character because Willy has already passed away and Linda remembers Willy. In remembering him, the flute plays. Hence, it represents the flute as a motif associated with Willy Loman. Lastly, â€Å"Only the music of the flute is left on the darkening stage as over the house the hard towers of the apartment buildings rise into sharp focus, and the curtain falls (Miller, page 139). † The play ends with the flute being heard in the background and once again Willy Loman is alone and dead while his family leaves. The flute still continues to play as the curtain falls. In conclusion, the flute is a vital motif in the novel â€Å"Death of a Salesman† because it represents many things. It is important in showing the failure to the past which Willy lived and it then begins to live it on the present. Also, the flute is also a way for Willy to remember his father who was one of Willy’s most important role models. Furthermore, the flute is used to show disturbance within the mind of a character or â€Å"sickness† which Willy is suffering. Lastly, the flute is also used as a characteristic of Willy because each time Willy appears, the flute is there with him. The flute has undeniably shown great importance and significance in â€Å"Death of a Salesman. † Bibliography: Miller Arthur. Death of a Salesman, Penguin Books, 1976.

Foreignness. Interpreter of Maladies: Stories Essay

           The state of being a foreign is when a thing or a person is defined to be in a place where it, he or she does not originally belong. To elaborate this more, being introduced from outside also explains the state of being foreigner. From the mentioned definition, foreignness as a theme is how the writer (in our context lahiri) tries to express the whole idea of being a foreigner. Foreignness as a theme can also have a different meaning apart from being in a place where you do not belong. This other meaning reveals foreignness as slavery of today that enables people from one part of a planet to buy cheap goods produced by other people from another part of the country working in a slave like condition in a supply chain that runs across the planet.             In the narration â€Å"interpreter of maladies†, lahiri tries to revel the themes of barrier to human and opportunities for human communication, if this is deeply explored, it shows kind of foreignness. From our definition of foreign, (being in a place where you don’t belong) when a barrier of communication is placed on human (who is a social being) it places him or her in another world of solitude thus making him or her foreigner in his new state (Lahiri, 98). Foreignness as a theme is also explained by how lahiri take a view of the community and its practises on marital, extra marital, parent child relationship and dichotomy of care and neglect.            Lahiri’s ideas on the community explain the theme of foreignness through many comparisons throughout her narration. An example of how foreignness can affect a person life is seen when Mrs. Sen’s severe home sickness is compared to adoptability of Lilia’s mother and Mara. The severe home sickness is as a result of Mrs. Sen not being where she belongs. Another instance of foreignness as a theme is seen in Shakumars case. Despite his parent living in India with him, they had settled in New Hamshire and they preferred not travelling with him to Hamshire. †As a teenager, he preferred sailing camp and scooping ice during summer holidays to going to Calcutta†. This was due to the fact that they feared that something bad might happen to their son in a foreign country. Reason behind this was the boy once almost died following an attack of amoebic dysentery. The attack was as a result of the boy being taken from where he belonged (India) to a foreign country (new hamshire). As Shakumars grew older and realised the importance of not be a foreigner, he opted to be left behind sailing and scooping ice at India to going to Calcutta with his parents.            From the story â€Å"When Mr. Pirzada came to dine† it is clear how being a foreigner gets unnecessary attention from the people to whom he does not belong. This is evidenced by how a child takes note of how Mr. Pirzada arranges his pocket watch on a coffee table. .†Now that I had learned that Mr Pirzada was not an Indian started to study him with extra care to try to figure out what made him different’’ (jhumpa lahiri).             It was not clear to this child observing him how the pocket watch should be arranged on the coffee table but him being a foreigner made the child believe that he was doing things differently from the way they should be done. This incidence also explains how being different from other can make you look like a foreigner (Lahiri, 161).From this context, Mr.pirzada’s decision to partition the country made him different from the others thus making him a foreigner. Still in trying to express how different people can judge you as being a foreigner, Mr. kapasi sees the Desi family as foreigners.â€Å"the family looked Indians but dressed like foreigners†(jhumpa lahiri, 159) despite their children are dressed with stiff brightly colour clothes and caps with translucent visors makes kapasi judge the Desi’s as foreigners.             â€Å"A temporary matter† is a story inside interpreter of maladies. In this story, main focus is rested upon the sense of displacement attached to immigration experience. Here she explains foreignness as the sense of belonging to a particular place and culture and yet at the same time being an outsider to another (Lahiri, 113).This whole idea brings indifferent within the person involved making him or her feel a foreigner (not being where he belong). A study of lahiri’s stories by Asha Choubey revels that Indians who have settled abroad are afflicted with the sense of being in exile. From her summary of Lahiri’s stories, Asha Choubey notes that a sense of exile and being prone to getting subjected to frequent denial of human communication is found in all lahiri’s stories. Once a person becomes subjected to denial of his or her communication right rights he feels a foreigner because he or she is not in his or her state (his or her real sense have been in a way been uprooted from him or her).             Broken marriage like that of that Booli Ma makes her feel a foreigner. This is seen by the way she enumerated twice a day as she swept the stairwell she could remember of her plights and losses ever since she got deported to Calcutta after partition. Was it not for the fact that she was a foreigner at Calcutta she could not have remembered all the bitter memories. It’s due to the loneliness that she gets after being made a foreigner at Calcutta that she recalls all the good she had at her previous home. She goes ahead recalling her separation with her husband, four daughters, her two-story brick house and her coffer boxes.             Mirandas foreignness makes her so frightened that she holds her breath as she walked passed along side Dixit’s house. She is so frightened that she even compares this fear to the one that she felt as the school bus passed cemetery (Lahiri, 97). From these exposures cited from lahiri’s stories, it’s clear that if one is subjected to being a foreigner he or she feels not accepted by the new environment. This is seen by how all characters mentioned above keep on recalling and reflecting their past at the places they originally belonged.             To further elaborate this, lahiri once again points at the behaviour of mentioned earlier character who is Mrs. Sen. She gets married to Mr Sen. which implies that she had to be a foreigner at her husband’s place. Once there she is obsessed by how people from her behaved. She points a scene before the wedding about how women would gather to prepare food. She states that it was hard for her to sleep listening to their chatter. She even goes ahead to ask Eliot if she screamed at night whether anybody could help.’’ If I began to scream right now at the top of my lung, would someone come†? (jhumpa lahiri, 116). Like Mirando, her being in new environment makes her so afraid that she can’t sleep. This makes her so homesick that she misses the community she had in India that which is defined by taking care of each other rather than which she was now experiencing of being intrusive in the lives of others.             Mrs. Sen also experiences difficulties in her foreign place in that she fearfully drives. Her ability to become distracted when driving marks her as someone lost in her own world making less the cautious to the needs and safety of other drivers. In an attempt to negotiate the road as Eliot’s mother, she finds herself being a very careless driver who causes a minor accident to Eliot and herself. All this was caused by her being new to America. Again foreignness as a theme evidenced.               The aspect of foreignness is somehow linked to change of behaviour traits of characters seen in her stories. Many characters find themselves changing their behaviours in an attempt to adapt to their new environment (Lahiri, 126). For others it’s so wanting that they find themselves doing things that they later regret. An example is Miranda who made was ashamed of herself for making love with Dev. The act disturbs her that when she has nothing to do she goes to an Indian hotel and orders Indians food. She is so carried away by Indian language that she even wants to her name to an Indian one. It is clear then that people who are exposed to foreignness will evolve after having succumbed to their new culture.             As represented by lahiri from two stories that were set from other stories, it’s clear that being a foreigner denies one a chance to fully express his thoughts. An example is taken from          â€Å"A Real Durwan† and â€Å"The Treatment of Bibi Hardar†. In these two stories, the characters involved that is Boori Ma and Bibi Hardar are foreigners. They are used to show dichotomy carefulness and carelessness. To start with Boori Ma is described as a woman refugee who takes up man duties. The aspect of carelessness is seen when we first meet her inspecting her torn beddings for insects (Lahiri, 197). One of her neighbour took sympathy on her and asked if she thought the neighbours would give her some new bedding. Being a refugee it meant she was a foreigner and that is the neighbour took no interest in caring for her. Her on the other had being a care taker of the building took her time in sweeping the compound twice a day and more still she kept suspicious people off the building . This shows how careful she was handling he neighbours despite them not noticing her efforts.             On the other hand, â€Å"treatment of Bibi harder† shows a completely different picture from that of â€Å"A Real Durwan† here, Bibi although suffering from epilepsy was given attention by the whole of community the community continued with its support for her until her father died. Once that happened, her care was taken to her neglect cousin Hardar and his wife. This to her was foreignness due to the fact that her being taken care of belonged to her passed father. The death of her father made her a foreigner in her cousin’s care. Later on this foreignness made the people who used to take care of her neglect her. It is then clear that foreignness can subject an individual great suffering more one is a foreigner in a place where dichotomy is an issue (Lahiri, 201). Reference Lahiri, Jhumpa. Interpreter of Maladies: Stories. Boston: Houghton Mifflin, 1999. Internet resource. Source document

Black Power Movement In Everyday Use Novel - Free Essay Example

Sample details Pages: 2 Words: 556 Downloads: 3 Date added: 2019/05/23 Category Literature Essay Level High school Tags: Everyday Use Essay Did you like this example? The Black Power Movement was a time of change and Everyday Use is proof of that. During the 70s African Americans were going through a dramatic change, a change that would alter the very way they lived their lives. From the moment Dee arrived you could tell change was in the air, the difference between Deers new lifestyle compared the old ways her mother and sister still live. Don’t waste time! Our writers will create an original "Black Power Movement In Everyday Use Novel" essay for you Create order She had brought home a man by the name of Hakim-a-barber who appeared to be well educated and financially well off. By 1973 blacks had made substantial gains in employment and income. In addition, they benefited from a growth of opportunities for education and job training (Black Americans). This is shown when Dee shows up with an expensive car and a vibrant color dress (467). Education played a major part in the Black Power Movement. The narrator mentions she never had much of an education herself, and after second grade the school she was attending shut down for an unknown reason (466). In 1972 about 65 percent of all blacks in their twenties were high school graduates, compared with only 54 per cent in 1967. There were 727,000 blacks attending college in 1972, nearly double the 1967 figure (Black Americans). Education became more open to the black community as the years passed. Dee has altered her whole life since leaving home for five years and has now changed her name to Wangero Leewanika Kemanjo as sign of respect to her true heritage. According to Dee the reason she changed her name is because she could not bear it any longer being named after the people that suppressed her (468). Some Black Americans decided to liberate their identity by intentionally misspelling a given name so that their name would be theirs alone and would never have been used by a slave owner†e.g., Dawne. The Civil Rights movement of the 60s and 70s strengthened the sense of Black pride and identity. American Blacks began to discover more about their Heritage (Psychology Today). The past is important for the future, things left behind by our deceased relatives can have significant meaning or hold great value, Wangero did not see items left behind by family as memories but as pieces of art that needed to be preserved. An example of this is the churn top their Uncle Buddy whittled out a tree they used to have, instead of seeing the object as family related she saw it fit to be a centerpiece for the alcove table (469). Wangero sought to keep the two quilts she discovered and asked her mother if she could have them as well as the churn top. These two quilts showed significant meaning one was the Lone Star pattern, the other Walk Around the Mountain, both of which had bits and pieces of family history stitched within them. Wangero has an argument with her momma about keeping the quilts but momma already promised them to Maggie her younger sister, she is angered and says Maggie cant appreciate these quilts they are not made for everyday use they are meant to be hung. In the end momma took the quilts away from her and handed them too Maggie, she yelled at momma saying you just dont understand your heritage and exclaims you ought to try to make something of yourself too Maggie, its really a new day for us (471).